SaleSpider Media is a North American publisher and leader in digital advertising and data solutions used by Fortune 10,000 companies and Media Agencies in the US & Canada. Offerings include Display Ads, Video, Email, Data Licensing and Mobile Advertising. Under the WebHealth Network Media brand, the company has sustainable competitive advantages in the massively growing digital marketing Healthcare space targeting Health Care Professionals. WebHealth Network Media’s owned and operated brands can be found at www.webhealthnetworkmedia.com

Duties:
Ad Operations Coordinators are part of the day-to-day planning and execution of each account. The Coordinator is expected to have a complete understanding of their assigned client’s programmatic business and marketing objectives. As an Ad Operations Coordinator, you are responsible for aiding in the development and management of the client’s strategy, media plans, RFPs, execution, and analysis from beginning to end. They are also expected to help maintain client relationships. Please note that this is NOT an entry level role – digital media buying experience is a must.

Position Description:

  • Day-to-day participation in the media plan including buy recommendations, research, execution details, budgets/accounting
  • Execution of digital campaigns; start to finish
  • Keeping informed about pacing, spend and optimizations for ongoing campaigns
  • Identify and set goals and KPIs for campaigns and continuously track results
  • Analyze and optimize programmatic campaign performance to meet or exceed client goals and performance
  • Perform analysis that helps direct optimization recommendations
  • Compose and submit campaign RFP responses to clients.
  • Develop strategies and recommendations for media plans
  • Help account managers with client requests and questions with the support of a supervisor
  • Stay current on emerging trends and act as a thought leader, keeping the team updated on changes and best practices


Qualifications:

  • University degree or relevant college certificate required
  • 1 to 3 years of digital media planning/buying experience
  • Fluent in digital media trends and buying interfaces
  • Experience with AdWords, Centro, DV360 (or other self-serve DSP platforms)
  • Strong skills using Microsoft Excel
  • Strong understanding of programmatic media landscape
  • Strong written and oral communication skills
  • Strong analytic skills and ability to relate results to client business objectives
  • Excellent time management, attention to detail and multi-tasking skills
  • Understands the concepts of reach, frequency, and ROI
  • Experience in performance-based media (optimizing towards on-site conversions such as engagement or sales)